We get you closer to reality.
We’re a full-service Insight agency helping big brands understand people so they can better influence decision-making.
And the best way to do that is by getting closer to reality. From biometric testing to real-world observation and experimenting in high-fidelity virtual environments, we always look for the solution that gets us closer to the truth.
And we’re very lucky. We sit and work closely with world-class talent. From strategists, to designers, to producers. This means our clients come to us for end-to-end solutions, starting with Insight and finishing with real-world executions.
Who we’ve helped get closer to reality
The impact we love to make
Using eye-tracking and co-creation with shoppers, we helped Warburtons redesign its in-store fixtures, which resulted in a 72% sales uplift.
A behavioural redesign and prototype experimentation changed behaviour, increasing recycling by 137%.
Using our advanced creative testing, we enhanced PayPal’s social media campaign, delivering a 70% increase in sales.
The methods we use
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Leveraging data to reveal how people have behaved.
Examples of approaches:
Purchase Patterns
Social Listening
Footfall & Flow Analysis
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Bringing the ever-changing world that people experience to you.
Examples of approaches:
Category Snapshots
Situational Safaris
Semiotic Profiling
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Bring behaviour into view with unexpressed but undeniable reactions.
Examples of approaches:
Eye Tracking
Emotional Measurement
Neuro Reactions
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Prototype and play with psychological and design principles.
Examples of approaches:
Practical Prototyping
Advanced Creative Testing
Choice Engineering
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Simulate flexible, immersive spaces to optimise the end arena.
Examples of approaches:
Scene Testing
Co-creation
Agent-Based Sims
Contact Us
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